Brilliant Advertisement Shows Different Ad for Adults and Children


ANAR Billboard from adult perspective.

One of the biggest obstacles facing those trying to help victims of child abuse is getting them to report the problem.  Finding an effective, reliable, and safe way to contact authorities is challenging, and often the child or young person is under the supervision of the adult who is potentially abusing them.  To try to combat this problem, a Spanish company called ANAR (Aid to Children and Adolescents at Risk) has created a billboard that shows different messages to children and adults.

The groundbreaking technique utilizes the fact that, on average, children are closer to the ground than adults are (they’re shorter).  Using technology similar to that found in holograms, the advertisement is adjusted so that the average adult will just see a sign that says, “Sometimes child abuse is only visible to the child suffering it.”  More of a warning to would-be abusers.  But, if you’re a child’s size, there is also another message visible on the sign – “If somebody hurts you, phone us and we’ll help you” next to the number for ANAR.

This is a new technology and the effectiveness of the campaign is yet to be determined, but the idea has great potential & promise.  Whenever a technology is developed that can  potentially increase the safety of children, it is obviously of extreme good value – but I could see this type of technology getting picked up by other industries as well.  Consider the candy company that wants to advertise how tasty their candy is to children, while simultaneously letting parents know that their product is also healthy for their kids to eat.  Or even advertising two different products from the same parent company!

There is a lot of potential for this technology, and I’m very optimistic if it can help mitigate even one case of child abuse. Reminds me of the starfish story – a young boy was walking on the beach where hundreds of starfish had been stranded by a high tide. He threw one back into the ocean and his companion remarked, “how will that make any difference, there are so many others?” The young boy said, “It sure made a difference to that one!”